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The secret to smarter AI: human creativity in the driver’s seat. This session explores how TikTok’s AI tools deliver actionable insights, personalization, and performance, thanks to the power of combined intelligence.

Looking to hold your own in the C-suite? Join this group of powerhouse leaders for a frank conversation about their paths to the top, how they prep to represent their teams and results and why accountability is key to adding value.From building bold careers to lifting others as they climb, expect honest insights, real-world advice and a serious dose of inspiration.

Join a dynamic conversation with leading voices in AI ethics who are breaking down bias in machine learning systems. This session showcases how women are reimagining the ethical foundations of AI to promote fairness, transparency, and social responsibility in emerging technologies.

Let’s face it, the world’s in freefall and right now and the political and social climate is tough to navigate. Cultural relevance is still a shortcut to. brand growth but are marketers getting lazy, clunky and thoughtless with how they engage with communities? How much are they hijacking culture v. moving it forward? Join us for a passionate discussion as we debate – and vote – on how well brands and marketers are doing right now. Are we moving backwards or forwards on culture-led marketing?

“GenAI’s Impact on Discovery” Ekta Chopra, Chief Digital Officer, e.l.f. Andres Ordonez, Global Chief Creative Officer, FCB For Ascendant Council members + special guests … engage with your peers over a delicious lunch! It’s 1st-come, 1st-serve with limited space (yes, it’s a ship)

In today’s fast-moving commerce ecosystem, real growth doesn’t come from isolated wins—it comes from integration. Join a dynamic mix of marketing, commerce media, agency, and retail tech leaders for a high-energy session on what it really takes to align across the full funnel. We’ll unpack the silos holding teams back and explore how brands and partners are working together to unify data, campaigns, and consumer experiences

Join us for an informal sit down lunch with the best in Adtech - expect everything you know and love - reconnecting with familiar faces, delicious food and drink, with lots of sunshine for good measure.

The Women in Programmatic Cannes Leadership Lunch (sponsored by Verve) is a fantastic opportunity to kickoff Cannes by connecting with leading women in the programmatic industry. Join us at Chez Verve located at the Mady restaurant for an inspiring afternoon filled with networking, insightful discussions, and delicious food. Enjoy a complimentary Mediterranean inspired lunch and drinks. This exclusive gathering is free to attend, but space is limited—secure your spot early to avoid missing out.

From Ads to Experiences: The Evolution of Media - Carmen True , Head of Marketing, Qualcomm

Emma Hayes, Head Coach of the USWNT & English Pro Football Manager, Amy Hu, SVP, CMO, New York Life & Julie Andreeff Jensen, Founder & Co-CEO, Jasper Advisors