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Fireside Chat - Denise Cherry, VP Marketing, Rivian

True leadership transcends quarterly results to embrace a more profound question: what impact do we hope to create through our work and relationships? This panel welcomes inspiring leaders to share their defining values that guide their leadership journeys, revealing how they align values with meaningful action to build teams and legacies that extend far beyond their tenures.

In an industry obsessed with "big ideas," we rarely discuss how to keep revolutionary creative work alive through the gauntlet of pitches, presentations, and stakeholder buy-in. Drawing from experiences that led to an Emmy Award and multiple Cannes Grand Prix, Jason Apaliski reveals the strategic framework that has helped Pereira O'Dell consistently sell boundary-pushing work to Fortune 500 brands. This Cannes-exclusive masterclass breaks down the psychology, preparation, and presentation techniques that transform creative pitches from mere presentations into compelling business narratives.

Creativity doesn’t just live on TikTok, it performs on TikTok. This panel dives into the brand strategies behind standout campaigns that broke through the noise – complete with the numbers to prove it. Expect smart storytelling, trend fluency, and a little creative chaos.

Andy Bird, Founding Partner, Le Truc, has always been hands-on when it comes to art direction, whether that was back in the 90s when he was cutting and pasting in the production studio or now, in 2025, as he gets to grips with the constantly evolving challenges and creative opportunities afforded by AI. In this fireside chat hosted by LBB's managing editor Addison Capper, Andy gives his perspective on how technology is really changing creative direction - and what classic principles endure.

In turbulent times, we discuss the importance of raising the profile of a sector driving the UK economy.

TBA

Jeremi Gorman, Senior Advisor, Fanatics, Sarah Mehler, Founder & CEO, Left Field Labs & Shachar Scott, Vice President, Marketing - Reality Labs, Meta,

Join Women + AI Futures Cohort in Cannes. Beyond the Croisette is not a conference. It’s a curated delegation experience at the intersection of AI, creativity, culture, and commerce.

The Future of Leadership - Frederique Covington Corbett, Chief, Global Brand & Marketing Officer, UNICEF & Paul Woolmington, Chief Executive Officer, Canvas Worldwide