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We recognize CMOs as the dynamic engine of the marketing world, responsible for the brands and memorable moments that capture our attention. Their impact is undeniable, but what has influenced them? What pivotal moments have defined them? Bringing its new thought leadership series, Mark Makers on the Moment, to life for the first time, The New York Times sits down with accomplished CMOs for candid, one on one conversations to uncover the impactful stories that shaped the storyteller.

This session will explore how audio publishers can harness AI across creative production and publishing workflows, unlocking new revenue streams and redefining their value proposition in a rapidly evolving media ecosystem. Panellists - - Silke Zetzsche, VP Global Commercial Partnerships at AudioStack,, Don Sklenka, SVP AI Personalization at Claritas, Penri Jones, Founder & CEO at Arloesi & Keith Soljacich, EVP, Head of Innovation at Publicis.

What is moving people and how can brands meet them there? If you're still guessing, you're already behind. In this session, senior leaders unpack the intelligence stack driving modern marketing. From cultural shifts to smarter data use, you'll hear real-world insights on how brands are earning trust, staying relevant, and rethinking what it means to deliver real value.

In a world of infinite choices, fleeting attention and growing pressure on household budgets, acquiring and retaining consumers is harder than ever. Consumers are more selective, seeking both value and seamless experiences; they won’t hesitate to move on if brands fall short. And while Gen Z may be leading the charge, they are not alone—loyalty is slipping across all generations. Join industry leaders as they dive into the evolving consumer mindset and explore what it takes to grab attention, spark engagement, and transform today’s discerning shoppers into fiercely loyal advocates.

Zena Arnold, CMO, Sephora US, Jordan Chiles, Two Time Olympian, Gold Medalist and NYT Best Selling Author, Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US& Karen Kovacs, President, Advertising and Partnerships, NBCUniversal

While the customer journey continues to fragment, retail and entertainment are closer than ever. From buzzy creators to product launches and real-time audience dialogue, this new landscape enables increasingly engaging shoppable moments. Brands that lean in can fuel sales success with storytelling, with content as their new storefront

Join us for an insightful panel discussion on the empowering potential of AI in creativity and how it’s redefining our comfort zones. This session will delve into how AI can play a crucial role of personalization in the context of the creation process. AI is revolutionizing storytelling, delivering tailored and relevant content, and optimizing communication channels, and it can support us individually as an advocate and catalyst to help us tame our everyday creative blocks so we can find a new sense of flow. We will explore the evolution of creative potential and the cultural shifts

In today’s ever-changing digital landscape, legacy luxury brands are being challenged and empowered by technology. In this panel session, we'll explore how technology is reshaping storytelling and consumer engagement while enhancing outcomes. From AI to curation to precision-targeted advertising, we’ll explore what’s working, what’s not, and where innovation is helping brands push boundaries.

Behind every successful career is a web of meaningful relationships built on trust and genuine rapport. Join this panel of leaders as they share perspectives on initiating powerful connections, sustaining relationships through transitions, and navigating professional networks with purpose that fuels both career advancement and personal fulfillment. The time to start is now, because if not here at Cannes, then where?

Johanna Mayer-Jones, Global Chief Advertising Officer,The Washington Post, Sarah Thomas PH.D., Group Chief Marketing Officer, EVP, Capgemini. Moderated by:Jamie Credland, Chief Executive Officer, World Media GroupPresented by: World Media Group