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Ad quality is more than just clicks and impressions—it’s about impact. To stay ahead, the industry must evolve, merging creativity with accountability, innovation with integrity, and engagement with real effectiveness. Join top industry leaders as they challenge conventional thinking and redefine what quality truly means—for brands, consumers, and the future of advertising.

Fireside Chat - Joe Cano, SVP of Digital, Lowe’s Companies

Fireside Chat - Beverly Jackson, Vice President of Brand and Product Marketing, Zillow

Every day, redditors ask for recommendations like, "What are the best indoor exercising machines?" At Cannes Lions, we’re doing a daily reveal of redditors’ recs and their favorite products from some of their most-talked-about brands. Make sure you stop by at 12pm Monday - Thursday to get the inside scoop and some very special surprises!

Luiz Barros, Global CMO, Channel Factory, Jessica Henrichs, CEO, Colle McVoy, Gerard Piqué, Founder and Chairman, Kings League & Dan Porter, CEO, Overtime

AI transformation doesn’t scale by memo… it scales by demonstration. We’ve all seen the CEO declarations: Shopify’s tough-love “get on board” versus Duolingo’s warm, empathetic rally cry. But no memo, no matter how well-crafted, drives change like a leader who lives the new way of working. In this live, high-impact session, Dominique shows how women leading AI can inspire true org-wide adoption, by showing what’s possible, not just saying it.

Fearless Voices are individuals who use the power of their words and actions to give voice and courage to others. Whether they are powerful executives or tenacious rookies, their stories convey wisdom, ingenuity, and heroism. She Runs It is curating 60 minutes of Fearless Voices at Cannes, graciously hosted by Basis Technologies, to give a spotlight and a microphone to those whose stories will inspire the fearlessness in all who hear them.

Show us your best swing, putt putt style. Grab an Arnold Palmer and join us for a 5 hole mini golf course on the beach.

Kick off your Cannes Lions week with an inspiring lunch session featuring leaders from Diageo, Google, Danone, and Goodvertising Agency. Together, we’ll explore how brands can tap into the $1.5 trillion opportunity in sustainability-led growth by transforming the way we market and inspire for change.

Roundtable hosted by The Trade Desk. ALEX RODRIGUEZ, Chairman & CEO, A-Rod Corp