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Compelling storytelling defies the expected, requiring bold vision, authentic voices, and the courage to push creative boundaries. If mastered, it can unlock unique opportunities to engage audiences across media formats.

Marketing in Perfect Harmony: Building Lasting Relationships with Today’s CustomersIt’s long been said that customers vote with their wallets. But in today's digital age, they're also voting with their data—deciding what to share and with whom. Join us for a fireside chat with Mike Ng, Chief Revenue Officer at Epsilon, as he shares why harmonizing customer engagement across paid, owned and earned channels is more important than ever for brands looking to build lasting, meaningful relationships. Mike will also discuss why AI must be powered by strong identity and how marketers of all sizes can tap into connected media and innovative software to reach their ambitious goals. Mike Ng, CRO, Epsilon. AND: What’s Next for Innovation in Retail Media? With Austin Leonard, SVP, Retail Media, Epsilon, Edwin Wong, Head of Measurement Science, Uber Advertising, Julian Mintz, VP of Sales, Albertsons Media Collective & Moderator: Jon Watts, MD, CIMM

Join us for the Welcome Keynote at Women Leading the AI Evolution Summit with Dr. Renée Richardson Gosline, MIT research scientist and head of the Human-First AI group. A global thought leader in behavioral science and artificial intelligence, Dr. Gosline explores how AI influences human decision-making and bias. Her groundbreaking work has been featured by top institutions and media worldwide. Don’t miss this powerful kickoff to an inspiring event.

Reflect on whether trends highlighted on stage and in Cannes Lions-winning work influence real brand strategies after the event. Are these themes just talk, or do they inspire action? Attendees will evaluate what from Cannes 2024 has stuck and what is set to define 2025.

The next mobile revolution is here, driven by Gen Z’s demand for authenticity and AI’s power to predict and personalize at scale. For brands and marketers, mobile is no longer just a touchpoint—it’s the front door to culture, commerce, and connection. This session explores how to build mobile-first campaigns that meet rising expectations, harness real-time technologies, and drive meaningful brand growth in a mobile-led world.

The role of today’s marketing leader has expanded well beyond traditional boundaries. In a time marked by economic uncertainty, rapid technological evolution, and constantly shifting consumer behaviors, we are no longer just brand stewards, we are growth architects, culture carriers, and strategic advisors. To lead effectively in this landscape, marketing executives must embody a multidimensional skill set: combining strategic vision, technological fluency, and emotional intelligence. We'll discuss the climate and the skills/tools needed for us all to:- Stay ahead of emerging technology to fuel innovation & maintain relevance- Meet elevated consumer expectations & balance the dual mandate short term business and long term equity- Foster teams grounded in a growth mindset, equipping them to stay agile, focused, and optimistic

DeAndre Hopkins, NFL All-Pro Wide Receiver, Vineet Mehra, CMO, Chime & Jeff StapleFounder, STAPLE & REED ART DEP'T

Staying attuned to international news is key to informing how businesses and brands operate. Hear from expert journalists on the biggest stories – from global affairs and conflicts to AI and climate – that are impacting business, marketers and audiences all around the world.

This engaging session will cover how top brands are aligning data to marketing efforts – delivering greater personalization while remaining agile in an ever-evolving marketplace. With panellists - Peggy Fang Roe, Executive Vice President, and Chief Customer Officer, Marriott International and Amy Hu, CMO, New York Life. Moderator Josh Campo, CEO, Razorfish

MediaLink Live is MediaLink’s series of provocative and action-oriented conversations featuring leading brands, agencies, media companies and top talent discussing topics from the impact of AI in marketing; how marketers are connecting against the consumer divide; hard earned lessons in leadership; the unique benefits and challenges of commerce media and much more.