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Fireside Chat - Denise Dalton, Vice President Worldwide Omnichannel Strategy, Bristol Myers Squibb & Melissa Gordon-Ring, President, IPG Mediabrands Health

As AI reshapes personalization, privacy regulations evolve, and retail media surges, CMOs must balance data-driven strategies with bold creativity. This all-female panel of marketing leaders will explore how top brands are leveraging AI, CTV, and first-party data while staying authentic, culturally relevant, and emotionally resonant. Hear insights on navigating economic shifts, measuring cross-platform impact, and pushing creative boundaries in a digital-first world. Join us for a dynamic discussion on the challenges—and opportunities—shaping the future of marketing and branding.

From talent that transcends borders to international shoots and global brands, advertising has always pulled together people across the world. Take a peek at the current global political and economic environment and the vibe feels more protectionist than collaborative. So what new challenges is this creating for an industry that's so quintessentially international?

Discover how AI can generate endless ideas and accelerate the creative process, allowing brands and agencies to keep up with ever-changing cultural cycles. We'll explore the potential of AI to enhance rather than replace creativity, and discuss how it can help build trust with audiences by ensuring the credibility of ideas. Additionally, we'll delve into the aspects of creativity that can be automated and consider the role of audio as a fast production tool that can feed the AI engine.

Innovid is sponsoring a coastal bike ride with industry leaders to enjoy the beautiful Cannes scenery and network with peers.

If you’re heading to Cannes Lions this year, make sure to stop by the 72Point Group PR Pop-Up on the Little Black Book Beach. We’re creating a space where creativity, connection, and a bit of calm come together. Whether you’re looking to brainstorm, network, or just take a breather, we’d love to see you.

Gitesh Gohel, Head of Product & Design, The Washington PostVineet Khosla, Chief Technology Officer, The Washington PostModerated by: Bina Venkataraman, Editor-At-Large, Opinions Strategy & Innovation, The Washington Post. The AI revolution poses new opportunities and challenges for how we all get information. It will one day likely remake newsrooms. It already augments many journalists while challenging readers to discern the truth. What are leading journalists doing now and how will tech reshape the journalism and information demands of the future?

Frank Cooper, CMO, Visa & Noah Lyles, Fastest Man in the World & Olympic Gold Medalist

This conversation will showcase extraordinary women who have written their own playbook to change narratives, defy expectations, and use the power of entertainment to bring brands to life. From launching their own businesses to leading major media companies and landing game-changing sponsorships, these trailblazers are breaking the mold and turning visibility into influence.

What does it take to launch a Super Bowl campaign that not only grabs attention but shapes culture? Join the President of Galderma for an exclusive fireside chat exploring the strategy, creativity, and mindset behind one of the year’s most talked-about campaigns, Cetaphil’s We’re all a Lil Sensitive spot, humorously referencing Lil Wayne’s disappointment over not being chosen to headline the Super Bowl halftime show. We’ll dive into the bold moves and brand principles that keep Galderma at the forefront of beauty and wellness marketing. From trend-spotting to celebrity partnerships, discover how Galderma blends cultural insight, data-driven agility, and creativity to stay ahead, stay relevant, and truly connect with consumers in real time and in moments that matter.