welcome to

Opening Remarks

In today's landscape, cultural relevance isn't just a bonus, it's a key differentiator. Winning means mastering the art of the moment. This conversation aims to dissect the formula: pinpointing emerging trends, authentically engaging diverse communities, and building unwavering loyalty by embedding your brand into the fabric of the zeitgeist.

In today’s rapidly evolving global landscape, company culture has become more than just a buzzword - it’s a business imperative. As societal dynamics shift and employee expectations deepen, how do the world’s most influential brands continue to lead with authenticity while staying agile?

Drew Goins, Co-Host of “Impromptu” and Newsletter Writer, The Washington PostDave Jorgenson, Senior Video Reporter, host and producer ‘Local News International’, The Washington Post. Join two standout voices as they explore how The Washington Post is leading the next generation of media with personality-driven storytelling and platform innovation. From YouTube and TikTok to podcasts and newsletters, Dave and Drew offer a behind-the-scenes look at how they translate complex stories into compelling content that resonates with new and emerging audiences.

The founders of Spark AI hosting AI Clarity Chats – short, private 1:1 conversations for agency leaders and brand marketers who want to stay ahead. In these 15-minute sessions, we’ll dive into the questions that actually matter: → What’s AI going to change for your business? → What should you do about it now – before your clients ask? If you’ve been wrestling with how to talk about value, protect margins, or lead your team through the shift, this is your moment to pause, get clear, and think ahead.

Personalization, Trust, and Community in the Age of Authenticity: with Parbinder Dhariwal, VP, GM, CVS Media Exchange (CMX), Mike Romoff, CRO, Reddit, Kelly Kavanaugh, US Integrated Marketing & Media Lead, Haleon & Moderator: Tameka Kee, SVP, CIMM. AND - Data, Creativity, and Authenticity: The Building Blocks of Media Innovation: with Paul Lentz, Executive Director, Head of Strategic Partnerships, CVS Media Exchange (CMX) & Moderator: Tameka Kee, SVP, CIMM.

Breaking Through Without Jeopardizing Reputation: Brands are navigating an increasingly complex landscape where every cultural moment presents both an opportunity and a risk. Reputation is no longer a byproduct of marketing, it's a business necessity. Breaking through the noise and grabbing onto culturally relevant moments can spark meaningful engagement—but it also comes with reputational risks.

Join strategists and marketing execs for an easy and intimate morning at the LWS apartment. Croissants, coffee, and more.

Set sail for a one-of-a-kind networking experience that blend business insight with the serenity of the Mediterranean. Luxury Big Data Yacht (Beneteau First 53) provided by OnAudience offers a curated, intimate setting that inspires clarity, connection, and collaboration.

The LinkedIn Studio is the home for B2B thought leadership on the Croisette. Studio engagements will encourage top customers, influencers and members to record and post short-form videos to LinkedIn, enabled with onsite consultations and thematic prompts. In partnership with Adobe editing experience