Women in sports marketing are redefining the industry—both on and off the field. This panel features four pioneering women who lead in a traditionally male-dominated industry. Their collective experience spans a wide range of sports, showcasing diverse strategies that reflect both evolving fan behavior and an inclusive vision for sports marketing. Chief Marketers across the NFL, NHL, National Women's Soccer League, and LIV Golf share their journeys, challenges, and triumphs, revealing how they’ve reshaped the marketing landscape in sports. These women are at the forefront of making sports more inclusive, diverse, and innovative.
Le Majestic Hotel10 Bd de la Croisette, 06400 Cannes
TBA
Brands&Culture VILLA, 13 Avenue de Benefiat, 06400
This inspiring panel highlights women founders transforming the AI startup space. Featuring Carolyn Pitts, Esq, CEO of Productions.com, the conversation focuses on navigating funding, scaling AI products, and leading with purpose in a male-dominated industry. Learn what it takes to drive meaningful innovation from the ground up.
Salon Culture Conversations Villa384 Boulevard des Glaïeuls06220 Vallauris
C-Suite Kickoff at the Tubi Cabana - Uncork the future of streaming with an intimate C-Suite gathering at the Tubi Cabana, featuring Tubi CEO, Anjali Sud and VaynerMedia CEO, Gary Vaynerchuk. Over a bespoke wine and cheese tasting, we'll explore what's next in streaming, brand storytelling, and audience engagement—with space for candid conversations, fresh perspectives, and meaningful connections.
Tubi Cabana - Checkpoint Entry #3, Palais Des Festivals, La Croisette
MediaLink Live is MediaLink’s series of provocative and action-oriented conversations featuring leading brands, agencies, media companies and top talent discussing topics from the impact of AI in marketing; how marketers are connecting against the consumer divide; hard earned lessons in leadership; the unique benefits and challenges of commerce media and much more.
Checkpoint 3, Palais des Festivals La Croisette, Cannes
Join us for daily “Sunset Sips” hosted by Zeta Global
Lucia Beach Bd de la Croisette, Cannes, France 06400
Happy Hour
Amazon Port - Cafe Esplanade Pantiero, Port de Cannes,06400 Cannes
TBA
LBB Beach , 65 Bd de la Croisette, 06400 Cannes
Creators are revolutionising the marketing ecosystem, driving major results for brands, and flipping conventional advertising wisdom on its head. But marketers have been trying to crack the creator nut since the dawn of this new medium. Now, thanks to AI, marketers can better understand how to maximize creative impact with creators and optimize marketing outcomes. Join Kantar, Whalar, Coke, and a surprise guest as we unpack the future landscape of creator marketing and the pivotal role AI will play in shaping it.
The Kantar ApartmentRue de Serbes, 135th and 6th floorCannes
Join Kantar, Marketing Finland, and Sveriges Annonsörer for an inspiring and relaxed networking session, where creativity meets science. At this exclusive meet-up, we’ll share fresh insights from a new collaboration between Kantar, MTV, and TV4. Together, we reveal the creative elements that truly drive TV ad performance across the Nordics. We’re also thrilled to welcome Myralda Derks, Chief Customer & Business Intelligence Officer at L'Oréal. She will share how L'Oréal balances creative effectiveness with the evolving role of new media channels.
The Kantar ApartmentRue de Serbes, 135th and 6th floorCannes