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Great leaders don’t just build careers—they build people. This discussion highlights male executives who have made mentorship a priority, sharing personal stories of guidance, career-defining moments, and the long-term impact of investing in the next generation of professionals.

Today’s B2B buyers are not who they used to be. As younger, digital-native decision-makers enter the market in force, their expectations, motivations, and behaviors are fundamentally shifting. These audiences are sceptical of corporate jargon, fluent in digital self-research, and influenced more by what brands stand for than what they sell. As their journeys become more self-directed and nonlinear, brand storytelling and behavioural biases have never been more critical — not just to create awareness, but to consistently earn trust across every touchpoint.

As artificial intelligence agents begin to mediate how people discover, access and interact with brands, the rules of brand building are up for reinvention. This panel brings together agency leaders, AI technologists and branding experts to explore what advertising looks like when machines - not just people - become your audience, gatekeeper and creative collaborator. How do strategy, storytelling and brand marketing change in a world of autonomous decision-making? Can brands still forge emotional resonance when interfaces get in the way? And what does effectiveness even mean when human behaviour is no longer the primary metric?

Comfort Amid the Chaos: How Brands Become A Uniting Force: In moments of uncertainty, consumers turn to connection, familiarity, and meaning. Today’s leading communicators and marketers aren’t just selling products—they’re building a trusted community through nostalgia-driven campaigns, fandoms, experiential opportunities and more.

This roundtable will discuss the biggest opportunities and challenges in online video and CTV.

Ever worked at Yahoo? Bring your best yodel and join us for an exclusive alumni happy hour to celebrate 30 years online. Open to Yahoo alumni only

TBA

Fireside Chat: Javier Meza, President, Marketing & Europe CMO, The Coca-Cola Company

The fight for consumer focus is fiercer than ever. People are bombarded with content, yet their attention is fleeting. What actually breaks through? And how can brands rethink engagement in a world of infinite distractions? Join marketing leaders for a conversation on how traditional engagement metrics aren’t the best indicators for engagement and what lessons can be learned from the creator economy and the opportunities immersive media and technology represent.

This session will highlight the role of storytelling in entertainment to craft strong, memorable brands that resonate with audiences and influence their choices. Moderator(s):Kimeko McCoy, Senior Reporter, Digiday. Speaker(s): Madeline Guppy, Founder, Guppy, Heather Barrett, Senior Director, Strategy & Planning, Transmission. Additional speakers TBC