How distinctive visual identity drives business performance in crowded markets. Discover how companies have transformed design from a cost center to a strategic asset.
Hôtel Martinez Beach
Great CEOs aren’t just defined by what they pursue—but by how they turn setbacks into stepping stones. In a world of endless opportunities, leaders must strike a balance between bold innovation and strategic focus. This conversation will explore how CEOs build clarity in dynamic environments, make transformative decisions with emerging insights to ensure that innovation accelerates—not diverts from—long-term success.
Hôtel Martinez – Suite 73173 La Croisette06400 Cannes
Some of the most well-known and influential figures in culture today are no longer traditional celebrities - they’re creators. Join Gary Vaynerchuk and a powerhouse lineup of Gen Z creators who’ve leveraged organic social to ink entertainment deals and reshape what influence really means in 2025. This conversation will dive deep into the new gatekeepers of attention, why authentic content outperforms big studio budgets, and how Hollywood is racing to keep up with the evolving landscape
Tubi Cabana • Checkpoint Entry #3Palais Des Festivals, La Croisette
CTV is set to play a pivotal role in the next evolution of retail media. As marketers focus on precision, CTV offers retailers a powerful way to reach consumers at home, enabling highly targeted and results-driven campaigns. Our panel of experts will delve into how advanced TV targeting and technology can unlock valuable audience insights, while also exploring how creative ad innovations can enhance engagement and elevate campaign performance.
Equativ Yacht, Harbor
TBA
Le Majestic Hotel10 Bd de la Croisette, 06400 Cannes
Fireside Chat: Kofi Amoo-Gottfried, CMO, DoorDash
Beach Stage - TBA
Working Session hosted by SeeHer in Sports
Boardroom, Sport Beach, La Plage Du Festival at 52 Bd de la Croisette
Is marketing just about brand awareness, or is it a true driver of business growth? In today’s competitive landscape, marketing goes beyond storytelling—it fuels revenue, shapes consumer behavior, and drives measurable impact. Join CMOs from leading industries as they share how they are proving marketing’s ROI, aligning with business objectives, and turning creativity into commercial success.
Hôtel Martinez – Suite 73173 La Croisette06400 Cannes
As AI reshapes the creative landscape, the real shift isn’t just about speed. It’s about redesigning the system itself. This panel brings together leaders from brands, platforms, and agencies to explore how the creative process is being rebuilt — from the tools we use to the teams we build. With frameworks like the Empathy Gradient as a guide, we’ll look at how AI can enhance human insight, improve workflows, and open up new ways to create at scale.
Carlton Hotel, 58 Bd de la Croisette Cs 40052, 06400
The New B2B Buyer Brain: Brand Storytelling, Behavioral Biases and the Rise of AI-led Insights. Speaker(s): Chris Bagnall, Founder & CEO, Transmission
Le Speakeasy Cannes, 22 Rue Latour-Maubourg, 06400 Cannes